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The premier racing division based in California is the SRL Wild West Late Models. These are the fastest touring late models in California. They currently race at Shasta Raceway Park, Madera Speedway, and Altamont Motorsports Park. As you can see they race throughout California, meaning your advertising would be seen throughout the state. We are currently offering the following sponsorship program in this division. For $100,000.00 you will be the Primary Sponsor. This includes the following items:
2. We are currently working to bring back a “Highlight” show that will air on the Comcast Sports Net in the San Francisco Bay Area as well as the Central Valley Area as far North as Marysville to as far south as Bakersfield. It will air the following Sunday. The car you will be sponsoring will be seen proudly displaying your company name and logo in action. We will provide advertising time on this show that will best target your customers. So, not only will your name be seen in actual racing action, but there will be a chance to sell your products while people are watching this. It has been proven that racing fans show great loyalty to their sport and its sponsors. 3. We will proudly display your Company Name as the Primary Sponsor. This means the hood of the car, the rear quarter panels as well as the rear of the car. No matter what way you look at it your name will be seen! Race fans will have a constant reminder of who is sponsoring this highly competitive car. 4. We will proudly display your Company Name or Logo as the Primary Sponsor of the car on all sides of the Transport Trailer. As we are traveling down the highway your name will be on a 26’ long moving billboard. A billboard that gets attention because everyone knows there is a race car inside. Once again, any way you look at it your name is seen. 5. We will have T-Shirts made that not only show the car but also they will have your Company Name and Logo printed on them. These T-Shirts are not only worn by the team members and fans but they are available for purchasing at the Track souvenir stands as well as on our Web site. Sometimes the best way to get your name noticed is by attaching it to a sport most people like. Let us use our teams t-shirts to attract attention to your companies name. We have gone as far as to reduce the price of the t-shirts to simply cover cost of making these shirts. Our goal is not to generate income from the shirts but rather to get as many shirts out there with your name on them as possible. As you can see this is a self-supporting program that can generate as many shirts as we can sell with no additional cost. It will be like having hundreds of portable ads walking around! 6. The Team will make the car available to take to your store / shop and or we can take the car to the local malls where it can be seen by multitudes of people. How many times have you been walking through a mall on a shopping trip that doesn’t particularly intrigue you. Well imagine walking through that mall when all of a sudden you see a race car. Now there is something that has your attention. More than likely you will go to look at it. In advertising, one of the key elements is being seen. What better way than a racecar to get peoples attention. Stores have windows and displays’ you will have an actual racecar to get peoples attention. Once we have the peoples attention your staff will be able to pitch / sell your products. 7. We will produce full 8 x 10 handouts of the car. Your Name or Logo will be visible on the car. On the back, along with all the statistics of the car will be your company’s name as a proud sponsor of this car. 8. We will produce Trading Cards with the car on the front. On the back we will put a promotional coupon to not only help sell your products but to also help you track how this sponsorship program is increasing your sales. We will also provide a place on our Web site where potential customers will be able to download these same coupons. 9. We will generate a link on our Web site with your company Logo. All people will have to do is click on it and they will be directed to your web site. 10. At all the events the programs will have listings that feature your Company Name as part of these listings of the car and driver – a great “subliminal sell”.
12. You will be able to select some one to be a member of our crew for a day. You could select a targeted buyer or maybe run a sweepstakes contest. You could also use this as an employee incentive program. With this program, you are making some one a part of the team. This is an unbelievable way to motivate your customers and or employees at all levels. 13. Last but not least, our team goes to special events such as Schools, Churches, and Community Events in our local community. We promote the goods of racing versus the evils of illegal activities. We promote the team as well as the sponsors as active leaders in the effort to better our community. This will help build a quality image in the area for your company. In summary, when you are looking for the best way to use your advertising dollars we would like you to consider Cook Motorsports as a valuable tool for the “Biggest Bang for you Buck”. Our forms of advertising have proven results to help you increase your productivity and profitability. If you would like to explore the possibilities for your company, please call me at (510) 791-5848 any time, or E-Mail us at cookmotorsports@aol.com
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11. Come be our guests
at the racetrack! Our driver will meet you and your guests in the stands
where you will be able to view all the action. Your entire company will
be invited to attend at a discounted price as well as be recognized by the
track announcers. The excitement generated is fantastic – your guests
will remember and savor the experience for a long time.