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We here at Cook Motorsports would like to thank you for spending a few moments of your time to see what the world of Auto Racing has to offer to your company. As you may or may not know, auto racing is one of the fastest growing sports today. Like your business, auto racing has several key elements that are required in order to be successful. Some of these elements are teamwork, dedication, hard work, professionalism, quality, and image. Our goal is not only to provide these elements to our team, but also to be able to help create these within your company. We intend to generate a great interest in your companies name and products / services by using our car as one of your main sources of advertising. We here at Cook Motorsports know that your advertising dollars are very valuable to you. Well they are very valuable to us as well. It is for this reason that we try to provide the best “Bang for your Buck”. A minimum of 30% of the advertising dollars goes towards advertising in mediums other than just the race car itself.
As we said earlier, we are always willing to tailor our programs to help meet your needs. We are currently offering two different packages for the 2006 Racing Season. In summary, when you are looking for the best way to use your advertising dollars we would like you to consider Cook Motorsports as a valuable tool for the “Biggest Bang for you Buck”. Our forms of advertising have proven results to help you increase your productivity and profitability. As you will see by the attached Resume you will be going with a team that has been a proven winner over several years. In the highly competitive world of business, this is a major plus! If you would like to explore the possibilities for your company, please call me at (510) 791-5848 any time, or E-Mail us at cookmotorsports@aol.com
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It has been reported by
researchers like “Sponsors Report” that marketers have reported getting 14
times the effectiveness of advertising by using motor sports programs than
they get using other forms of advertising. Most important, however, is
the startling Brand Loyalty that consumers who are also Motor Sports fans
demonstrate. They will go out of their way to buy sponsors products –
statistics show that 75% or more will insist on a racing sponsor’s brand.
It is not just the loyal racing fans that we wish to reach for you
though. We have several ideas that will not only help get your company
name seen but ideas that will also help generate enthusiasm within your
company to better sales and or productivity. We intend to show you just
why Cook Motorsports is the team for you. As you will soon see our #1
goal is to prove to you that we are able to generate an increase in your
sales. Some of the options we wish to provide are advertising space on a
30’ x 15’ electronic sign that will be visible to over 180,000 cars a
day. We will also be looking at getting your ad on a Sports Channel
Highlight show that will air once a week during racing season. Some of
the other big promotional plans we have are T-shirts, logos on the car and
trailer, mall / store appearances just to name a few.